Privacy policy and user agreement

Privacy policy
We are very pleased about your interest in our company. The management of Elias Lange attaches great importance to data protection. It is possible to use the Elias Lange website without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to Elias Lange. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. In addition, this data protection declaration informs affected persons about their rights.

As the person responsible for processing, Elias Lange has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

Definitions
Elias Lange’s data protection statement is based on the terminology used by the European legislator when the Basic Data Protection Regulation (DS-GVO) was adopted. Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms, among others, in this data protection declaration:

  • a) personal data
    Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, on-line identification, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • b) data subject
    Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
  • c) processing
    Processing is any operation or set of operations, whether or not automated, which is performed upon personal data, such as collection, recording, organisation, organisation, filing, storage, adaptation or modification, reading, retrieval, use, disclosure by transmission, dissemination or other form of making available, alignment or linking, restriction, deletion or destruction
  • d) Restriction of processing
    Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
  • e) profiling
    Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location of that natural person.
  • f) Pseudonymisation
    Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need for additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.
  • g) Controller or controller
    Controller or data controller is the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or national law, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union or national law.
  • h) Processor
    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • i) recipient
    The recipient is any natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the context of a specific investigation mandate under Union or national law shall not be considered as recipients
  • j) third parties
    Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.
  • k) Consent
    Consent shall mean any freely given and informed unequivocal expression of the data subject’s wishes in the specific case, in the form of a statement or any other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

Name and address of the controlle
The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions with data protection character is: Elias Lange, Barnerstr. 29, 22765 Hamburg, Germany, Tel.: +4915253492341, E-Mail: mail@elias-lange.de, Website: www.elias-lange.de

Cookies
The internet pages of Elias Lange use cookies. Cookies are text files that are stored on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identification of the cookie. It consists of a string of characters that can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique cookie ID.
By using cookies, Elias Lange can provide the users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the articles that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be fully used.

Collection of general data and information
Elias Lange’s website collects a number of general data and information every time a data subject or automated system accesses the website. These general data and information are stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Elias Lange does not draw any conclusions about the person concerned. Rather, this information is required in order (1) to deliver the contents of our website correctly, (2) to optimise the contents of our website and the advertising for it, (3) to ensure the permanent operability of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. These anonymously collected data and information are therefore statistically evaluated by Elias Lange on the one hand and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

Subscription to our newsletter
On Elias Lange’s website, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose indicates which personal data is transmitted to the data controller when ordering the newsletter.
Elias Lange informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address first registered by a data subject for newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also save the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to provide legal protection for the person responsible for processing.
The personal data collected during registration for the newsletter is used exclusively for sending our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case if there are changes to the newsletter offer or if technical conditions change. The personal data collected within the scope of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter service, can be revoked at any time. For the purpose of revoking this consent, a corresponding link can be found in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller responsible for the to notify the controller in another way. The newsletter is offered / handled by the service provider Revue Holding B.V., which may collect and store further data. You can find information on this at https://www.getrevue.co/dpa.

Newsletter Tracking
The newsletters of Elias Lange contain so-called counting pixels. A pixel-code is a thumbnail image embedded in e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded counting pixel, Elias Lange can identify whether and when an e-mail was opened by a person concerned and which links contained in the e-mail were called up by the person concerned. Such personal data collected via the embedded tracking pixels in the newsletters are stored and analysed by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, these personal data will be deleted by the data controller. Elias Lange automatically interprets a cancellation of receipt of the newsletter as a revocation.

Contact possibility via the website
Due to legal requirements, the website of Elias Lange contains information that enables rapid electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted by a data subject to the controller on a voluntary basis are stored for the purposes of processing or for contacting the data subject. Such personal data shall not be disclosed to third parties.

Subscription to comments in the blog on the website
The comments made in Elias Lange’s blog can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog post.
If a data subject opts for the option to subscribe to comments, the data controller sends an automatic confirmation e-mail to verify, by means of a double opt-in procedure, that the owner of the e-mail address provided has indeed opted for this option. The option to subscribe to comments can be cancelled at any time.

Routine deletion and blocking of personal data
The controller shall process and store personal data relating to the data subject only for the period of time necessary to achieve the purpose of storage or where provided for by the European legislator or other legislator in laws or regulations to which the controller is subject. If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or another competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

Rights of the data subject

    • a) Right to confirmation
      Every data subject has the right, granted by the European Directive and Regulation, to obtain from the controller confirmation as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact our Data Protection Officer or any other employee of the controller
    • b) Right of access
      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the data controller information on personal data relating to him/her and a copy thereof. The European Data Protection Supervisor has also granted the data subject access to the following information:
      ◦ the processing purposes
      ◦ the categories of personal data processed
      ◦ the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular to recipients in third countries or international organisations
      ◦ if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
      ◦ the existence of a right of rectification or erasure of personal data concerning him or her or of a right of opposition to or limitation of the processing of such data by the controller
      ◦ the existence of a right of appeal to a supervisory authority
      ◦ if the personal data is not collected from the data subject: All available information on the origin of the data
      ◦ the existence of automated decision making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject
      The data subject shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards relating to the transfer.
      If a data subject wishes to exercise this right of access, he or she may at any time contact our Data Protection Officer or any other employee of the controller.
    • c) Right of rectification
      Any person affected by the processing of personal data has the right, granted by the European legislator, to request the rectification without delay of inaccurate personal data concerning him. The data subject shall also have the right to obtain the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.
      If a data subject wishes to exercise this right of rectification, he or she may at any time contact our Data Protection Officer or any other employee of the controller.
    • d) Right of deletion (right to be forgotten)
      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him/her, if one of the following reasons applies and provided that the processing is not necessary:
      ◦ The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
      ◦ The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA, and there is no other legal basis for the processing.
      ◦ The data subject lodges an objection to the processing in accordance with Art. 21 (1) DS-GVO and there are no overriding legitimate reasons for the processing, or the data subject lodges an objection to the processing in accordance with Art. 21 (2) DS-GVO.
      ◦ The personal data were processed unlawfully.
      ◦ The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
      ◦ The personal data has been collected in relation to information society services offered in accordance with Article 8, paragraph 1 of the DS-GVO.
      If any of the above reasons apply and a data subject wishes to request the deletion of personal data stored by Elias Lange, he/she may contact our data protection officer or another employee of the data controller at any time. The Data Protection Officer of Elias Lange or another employee will arrange for the deletion request to be complied with immediately.
      If Elias Lange’s personal data has been made public and our company, as the data controller, is obliged to delete the personal data in accordance with Art. 17 para. 1 of the DS-GVO, Elias Lange will take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary. The data protection officer of Elias Lange or another employee will take the necessary steps in individual cases.
    • e) Right to restrict processing
      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the restriction of processing if one of the following conditions is met:
      ◦ the accuracy of the personal data is contested by the data subject, for a period of time sufficient to enable the controller to verify the accuracy of the personal data
      ◦ The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests the restriction of the use of the personal data.
      ◦ The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them in order to assert, exercise or defend legal claims.
      ◦ The data subject has lodged an objection to the processing pursuant to Art. 21 (1) DS-GVO and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.
      If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored at Elias Lange, he or she may contact our Data Protection Officer or another employee of the data controller at any time. The Data Protection Officer of Elias Lange or another employee will arrange for the restriction of the processing.
    • f) Right to data transferability
      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her which have been made available to a controller by the data subject in a structured, common and machine-readable format. He or she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Article 6 paragraph 1 letter a DPA or Article 9 paragraph 2 letter a DPA or on a contract pursuant to Article 6 paragraph 1 letter b DPA and that the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
      Furthermore, when exercising their right to data transfer pursuant to Art. 20 Para. 1 DPA, the data subject has the right to request that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.
      In order to assert the right to data transfer, the person concerned may at any time contact the data protection officer appointed by Elias Lange or any other employee.
    • g) Right of opposition
      Every person concerned by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to his particular situation, to the processing of personal data concerning him. of personal data on the basis of Article 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions.
      In the event of an objection, Elias Lange will no longer process the personal data unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims.
      Where Elias Lange processes personal data for the purpose of direct marketing, the data subject shall have the right to object, at any time, to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is related to such direct mail. If the data subject objects to Elias Lange processing for the purposes of direct marketing, Elias Lange will no longer process the personal data for these purposes.
      In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data relating to him or her carried out by Elias Lange for the purposes of scientific or historical research or for statistical purposes in accordance with Article 89 (1) of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.
      In order to exercise the right of objection, the data subject may directly contact the data protection officer of Elias Lange or any other employee. The data subject is also free to exercise his or her right of objection in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.
    • h) Automated case-by-case decisions, including profiling
      Every person concerned by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him/her or significantly affects him/her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or national legislation to which the controller is subject and such legislation provides for adequate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is made with the explicit consent of the data subject.
      Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller or (2) is taken with the express consent of the data subject, Elias Lange shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of the controller, to put forward his point of view and to challenge the decision.
      Where the data subject wishes to exercise rights relating to automated decisions If she wishes to do so, she may contact our data protection officer or another employee of the data controller at any time.
    • i) Right to revoke consent under data protection law
      Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to revoke his or her consent to the processing of personal data at any time.
      If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time contact our Data Protection Officer or any other employee of the controller.

Data protection regulations for the use and application of affilinet
The data controller has integrated components of the affilinet company on this website. Affilinet is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.
Affilinet sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the identification number of the Affiliate, i.e. the partner referring the potential customer, as well as the serial number of the visitor of a website and the advertising medium clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the Affiliate, which are processed via the Affiliate network, i.e. Affilinet.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent Affilinet from setting a cookie on the information technology system of the person concerned. In addition, Affilinet can delete cookies already set by Affilinet at any time via an internet browser or other software programs.
Affilinet’s applicable data protection regulations can be found at https://www.affili.net/de/footeritem/datenschutz.

Privacy policy regarding the use of Facebook
The data controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and to be active in virtual space to interact. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time the data controller calls up one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific page of our website is visited by the person concerned.
If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook, such as the Facebook blocker from the provider Webgraph, which can be obtained at http://webgraph.com/resources/facebookblocker/. Such applications can be used by the data subject to suppress data transfer to Facebook.

Facebook pixels, custom audiences and Facebook conversion
Within our online offer, due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is inserted. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook Pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (so-called “conversion”). The processing of data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads is provided in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and its functionality can be found in the Facebook help area: https://www.facebook.com/business/help/651294705016616. You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices. You can also opt-out of the use of cookies for audience measurement and advertising purposes by visiting the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Privacy policy on the use and application of Amazon affiliate program features
As a participant in the Amazon Partner Program, the data controller has integrated Amazon components on this website. The Amazon components have been designed by Amazon with the aim of attracting customers via advertisements on various Amazon Group websites, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es. BuyVIP.com against payment of a commission. The data controller may generate advertising revenue by using the Amazon components.
The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg. Amazon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time a user calls up one of the individual pages of this website, which is operated by the data controller and on which an Amazon component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amazon component to transmit data to Amazon for the purposes of online advertising and the settlement of commissions. Within the scope of this technical procedure, Amazon obtains knowledge of personal data that is used by Amazon to trace the origin of orders received by Amazon and to subsequently carry out commission settlement for to make this possible. Among other things, Amazon can trace that the person concerned has clicked on a partner link on our website.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amazon from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Amazon can be deleted at any time via an Internet browser or other software programs.
Further information and Amazon’s applicable data protection regulations can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

Data protection provisions on the use and application of functions of the WORT Collecting Society (VG WORT)
The data controller has integrated counting pixels on this website. A pixel-code is a thumbnail image embedded in Internet pages to enable log file recording and log file analysis for statistical purposes. The integrated counting pixels are used by the Scalable Central Measuring Method (SZM) of the Verwertungsgesellschaft WORT (VG-Wort).
The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany. The Scalable Central Measurement Procedure is used to determine statistical key figures with which the copy probability of texts is calculated. The embedded counting pixel enables the WORD collecting society to recognize whether, when and by how many users (including the person concerned) our website was opened and what content was retrieved. The data obtained by means of the Scalable Central Metering System is collected anonymously. In order to record the number of accesses, either a so-called session cookie is set, i.e. a signature is created, which is composed of various automatically transmitted information, or alternative methods are used for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymised form. The data subject is not identified at any time. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the opportunity to object to the collection of data generated by INFOnline and relating to the use of this website, as well as to the processing of such data by INFOnline, and to prevent such processing. To do so, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.
With the setting of the opt-out cookie, however, it is possible that the Internet pages of the the data controller is no longer fully available to the data subject.
INFOnline’s applicable data protection provisions can be found at https://www.infonline.de/datenschutz/.

Data protection provisions on the use and application of Google AdSense
The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third party sites according to the content of the respective third party site. Google AdSense allows an interest-related targeting of the internet user, which is implemented by generating individual user profiles. The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time the data controller accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the billing of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which is used by Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission settlements.
The person concerned can prevent cookies from being set by our website, as described above, at any time by means of a corresponding setting in the Internet browser used, thereby permanently opposing the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs. Google AdSense also uses so-called tracking pixels. A tracking pixel is a thumbnail graphic that is embedded in Internet pages to enable log file recording and log file analysis, which enables statistical evaluation. Alphabet Inc. can use the embedded pixel-code to identify whether and when an Internet page was opened by an affected person and which links were clicked on by the affected person. Counting pixels are used, among other things, to evaluate the flow of visitors to a website. Through Google AdSense, personal data and information, which includes the IP address and is necessary for the collection and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties. Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

Privacy policy on the use and application of Google Analytics (with anonymisation function)
The person responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a person concerned came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the cost-benefit of internet advertising. The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s Internet connection is shortened and made anonymous by Google if our Internet pages are accessed from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website. Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within the scope of this technical procedure, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
By means of the cookie, personal information such as the access time, the place from which an access originated and the frequency of visits to our website by the person concerned is stored. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of requesting the recording of the data collected by Google Analytics, to object to and prevent the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the Browser Add-On in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.
You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent future collection of your information when you visit this site: Disable Google Analytics
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/

Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users’ personal data, we refer to the following information on Google services. Terms of use: https://www.google.com/intl/de/tagmanager/use-policy.html.

Privacy policy on the use and application of Google Remarketing
The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-related advertising and thus to display interest-relevant advertisements to the Internet user.
The operating company of the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet sites that are tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognise the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the Internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-relevant advertising. By means of the cookie, personal information, such as the websites visited by the person concerned, is stored. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do so, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

Privacy policy on the use and application of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to set pre-defined keywords that will display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads are distributed to topic-relevant web pages by means of an automatic algorithm and in accordance with the previously defined keywords.
The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertisements on our website. If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables us and Google to track whether a person who has reached our website via an AdWords ad generated sales, i.e. whether he or she made a purchase or aborted. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the person concerned.
The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Whenever a person visits our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do so, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

Google Fonts
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Cookie Info Script
On the website a web service is loaded by Cookie Info Script to display a cookie information note (banner). We use this to inform visitors about cookies in order to guarantee the full functionality of our website and to be in compliance with the DSGVO. In this context, your browser may transmit personal data to Cookie Info Script (https://cookieinfoscript.com/legal.html) or to Cloudflare (CloudFlare Inc., 101 Townsend St, 94107 San Francisco) and Amazon AWS (Amazon Europe Core S.à r.l. , 5 Rue Plaetis in 2338 Luxembourg, LU). The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The legitimate interest lies in the faultless functioning of the website. CloudFlare has certified itself within the framework of the EU-US Privacy Shield Agreement (see https://www.privacyshield.gov/list). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. Further information on the handling of the transferred data can be found in the CloudFlare privacy policy: https://www.cloudflare.com/security-policy/. Amazon AWS also deletes the data as soon as the purpose of its collection has been fulfilled. Further information on the handling of the transferred data can be found in the Amazon privacy policy: https://aws.amazon.com/de/privacy/.

Gravatar
We use within our website the Gravatar service of Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Gravatar is a service where users can register and post profile pictures and their email address. If users leave contributions or comments on other websites using their e-mail address, their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the user is transmitted in encrypted form to Gravatar for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the e-mail address and it will not be used for other purposes, but will be deleted afterwards. The use of Gravatar is based on our legitimate interests in the sense of Art. 6 para. 1 lit. f) DSGVO, because with the help of Gravatar we offer the possibility to personalise the contributions and comments of the authors with a profile picture. By displaying the images, Gravatar can find out the IP address of the user, as this is necessary for communication between a browser and an online service. For more information about Gravatar’s collection and use of data, please see Automattic’s privacy policy: https://automattic.com/privacy/. If users do not want a user picture linked to their email address to appear in their comments, they should use an email address that is not registered with Gravatar. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all, if users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.

Privacy policy on the use and application of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks.
The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time the data subject accesses any of the individual pages of this website operated by the data controller and on which an Instagram component (Insta Button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Instagram component to download a representation of the relevant Instagram component. As part of this technical process, Instagram is informed which specific page of our website is visited by the data subject. If the person concerned is logged on to Instagram at the same time, Instagram recognizes which specific page the person concerned is visiting each time the person concerned calls up our Internet site and for the entire duration of the respective visit to our Internet site. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram. Instagram will always receive information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time when he or she accesses our website. instead of whether or not the data subject clicks on the Instagram component. If the data subject does not wish to receive such information from Instagram, the data subject may prevent the transmission by logging out of his/her Instagram account before accessing our website.
Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

Privacy policy on the use and application of LinkedIn
The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect with existing business contacts and to make new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
Each time a LinkedIn component (LinkedIn plug-in) is installed on our website, the LinkedIn plug-in causes the browser used by the data subject to download an appropriate representation of the LinkedIn component. Further information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. This technical process allows LinkedIn to know which specific page of our website is visited by the data subject.
If the person is logged on to LinkedIn at the same time, LinkedIn will know which specific page of our website the person is visiting each time the person visits our website and for the duration of the person’s visit to our website. This information is collected by the LinkedIn component and is assigned by LinkedIn to the LinkedIn account of the person concerned. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn will associate this information with the personal LinkedIn user account of the data subject and store this personal data.
LinkedIn will receive information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged in to LinkedIn at the same time when he or she accesses our website, regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be sent to LinkedIn, he or she may prevent it from being sent by logging out of his or her LinkedIn account before accessing our website.
LinkedIn offers the ability to unsubscribe from email, SMS, and targeted ads, and to manage ad preferences, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

Privacy policy on the use and application of Pinterest
The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish collections of images and individual pictures as well as descriptions on virtual pinboards (so-called pinning), which can then be shared by other users (so-called repinning) or commented on.
The operating company of Pinterest is Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA.
Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More Information on Pinterest is available at https://pinterest.com/. This technical process allows Pinterest to know which specific page of our website is visited by the person concerned.
If the data subject is logged on to Pinterest at the same time, Pinterest will know which specific page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their visit to our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the person concerned. If the data subject clicks on a Pinterest button integrated on our website, Pinterest will assign this information to the personal Pinterest user account of the data subject and store this personal data.
The Pinterest component informs Pinterest that the data subject has visited our website if the data subject is logged on to Pinterest at the same time as he or she accesses our website, regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish this information to be sent to Pinterest, he/she can prevent this information from being sent by logging out of his/her Pinterest account before accessing our website.
The Privacy Policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information on the collection, processing and use of personal data by Pinterest.

Privacy policy for the use and application of SlideShare
The data controller has integrated SlideShare components on this website. LinkedIn SlideShare, as a file hosting service, enables the exchange and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats. The documents can either be made publicly available or marked with a private tag.
The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
LinkedIn SlideShare provides so-called embed codes for the media content (presentations, PDF files, videos, photos, etc.) stored there. Embed codes are program codes that are embedded in internet pages with the aim of displaying external content on the own website. Embed codes make it possible to reproduce content on one’s own website without storing it on one’s own server and thereby possibly violating the reproduction rights of the respective author of the content. A further advantage of using an embed code is that the respective operator of an Internet page does not use its own storage space and its own server is thereby relieved. An embed code can be integrated at any point of another website, so that external content can also be inserted within the own text. The purpose of using LinkedIn SlideShare is to relieve our server as well as to avoid copyright infringements when using external content at the same time.
Each time you visit our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download embedded data from SlideShare. This technical process allows LinkedIn to know which specific page of our website is visited by the person concerned. If the person concerned is logged in at the same time, SlideShare recognizes with each visit of the person concerned to our website and during the whole duration of the respective stay on our website, which specific subpage the person concerned is visiting. This information is collected by SlideShare and assigned to the respective SlideShare account of the person concerned by LinkedIn. LinkedIn receives information about the fact that the person concerned has visited our website via the SlideShare component whenever the person concerned is logged in to SlideShare at the same time when he/she visits our website; this happens regardless of whether the person concerned clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, he/she can prevent the transmission by logging out of his/her SlideShare account before accessing our website.
LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy.

Privacy policy on the use and application of Twitter
The data controller has integrated Twitter components on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.
Twitter is operated by Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time a user accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter is informed which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers. If the person concerned is logged on to Twitter at the same time, Twitter recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted in this way is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter. Twitter always receives information via the Twitter component that the the data subject has visited our website if the data subject is logged in to Twitter at the same time as he or she visits our website; this occurs regardless of whether the data subject clicks on the Twitter component or not If the data subject does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.
The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de.

Data protection regulations for the use and application of Xing
The data controller has integrated components of Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves on Xing. For example, companies can create company profiles or post job offers on Xing. Xing is operated by XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time the data controller calls up one of the individual pages of this website, which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing is informed which specific subpage of our website is visited by the data subject. If the person concerned is logged on to Xing at the same time, Xing recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their visit to our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.
Xing will always receive information via the Xing component that the data subject has visited our website if the data subject is logged on to Xing at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.
The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

Data protection regulations for the use and application of YouTube
The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and download them free of charge. Commenting on this allows. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the data subject. If the person concerned is logged on to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time as he or she visits our website, regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish this information to be transferred to YouTube and Google, he or she can prevent the transfer by logging out of his or her YouTube account before accessing our website. The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

Privacy policy on the deployment and use of DoubleClick
The data controller has integrated components of DoubleClick by Google on this website. DoubleClick is a brand of Google under which mainly special online marketing solutions are marketed to advertising agencies and publishers.
The operating company of DoubleClick by Google is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. DoubleClick by Google transfers data to the DoubleClick server with every impression, click or other activity. Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display advertisements relevant to the user and to report on or improve advertising campaigns. The cookie is also used to avoid multiple displays of the same advertisement.
DoubleClick uses a cookie ID, which is required to complete the technical process. For example, the cookie ID is needed to display an advertisement in a browser. DoubleClick can also use the cookie ID to track which ads have already been displayed in a browser to avoid duplicate ads. DoubleClick is able to capture conversions through the cookie ID. For example, conversions are captured when a user has previously seen a DoubleClick ad and subsequently makes a purchase on the advertiser’s website using the same Internet browser.
A DoubleClick cookie does not contain any personal information. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact. Each time a user accesses one of the individual pages of this website operated by the data controller and on which a DoubleClick component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the relevant DoubleClick component to transmit data to Google for the purposes of online advertising and the billing of commissions. In the course of this technical process, Google obtains knowledge of data which also serves Google to create commission statements. Among other things, Google can trace that the person concerned has clicked on certain links on our website.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Google can be deleted at any time via an internet browser or other software programs.
Further information and DoubleClick by Google’s applicable privacy policy can be found at https://www.google.com/intl/de/policies/.

Privacy policy on the use of Zanox
The data controller has integrated Zanox components into this website. Zanox is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually paid for by click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Zanox is ZANOX AG, Stralauer Allee 2, 10245 Berlin, Germany.
Zanox sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Zanox tracking cookie does not store any personal data. It only stores the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Zanox.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Zanox from setting a cookie on the data subject’s information technology system. In addition, Zanox may also already set cookies can be deleted at any time via an Internet browser or other software programs.
Zanox’s current privacy policy can be found at http://www.zanox.com/de/ueber-zanox/datenschutz/.

Privacy policy for the use and application of Belboon
The data controller has integrated components of Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, usually paid for by click or sale commissions, on websites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin.
Belboon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The tracking cookie from Belboon does not store any personal data. Only the identification number of the Affiliate, i.e. the partner who referred the potential customer, as well as the order number of the visitor to an Internet page and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the Affiliate, which are processed via the Affiliate Network, i.e. Belboon. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs.
Belboon’s current data protection regulations can be viewed at https://www.belboon.com/de/ueber-uns/datenschutz/.

Data protection regulations for the use of Tradedoubler
The data controller has integrated Tradedoubler components into this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Strasse 26, 80331 Munich, Germany. Tradedoubler places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the Affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the Affiliate, which are processed via the Affiliate network, i.e. Tradedoubler. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the person concerned. In addition, Tradedoubler can delete cookies already set by Tradedoubler at any time via an Internet browser or other software programs.
Tradedoubler’s current data protection regulations can be consulted at http://www.tradedoubler.com/de/datenschutzrichtlinie/

Use of Yandex.Metrica
This website uses Yandex.Metrica Web Analytics, which is provided by Yandex Oy Limited Company – Moreenikatu 6, 04600 Mantsala, Finland (hereinafter referred to as “Yandex”). Yandex.Metrica uses “cookies”, small text files placed on user computers to analyze user activity. Information collected by cookies does not reveal your identity, but it may help us to improve the performance of our website. Information about your use of this website through cookies is transferred to Yandex and stored on the Yandex server in the EU and Russian Federation. Yandex will process this information in order to assess how you use the website, create reports for us on our website and provide other services. Yandex processes this information according to the Terms of Use of Yandex.Metrica Service. You can set the use of cookies by making relevant adjustments in the browser settings. You can also use the tool https://yandex.com/support/metrika/general/opt-out.html. However, it may affect some functions of the website. By using this website you agree that Yandex may process your data in the manner and for the purposes described above.

Legal basis of the processing
Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or provision of other services or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were to be injured and his or her name, age, health insurance details or other vital information had to be disclosed to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d DS-GVO.
Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 DS-GVO).
Legitimate interests in the processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.
Duration for which personal data are stored
The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.
Legal or contractual provisions on the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data
We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before the person concerned makes personal data available, he or she must contact our data protection officer. Our data protection officer will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.
Existence of automated decision making
As a responsible company, we avoid automatic decision making or profiling.

Agency services
We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. Here we process Inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and meta data (e.g., within the scope of evaluation and performance measurement of marketing measures). As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees, as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis of the processing is derived from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimisation, security measures). We process data which are necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties is only made if it is necessary within the scope of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements of order processing in accordance with Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order. We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion is carried out after the expiry of these obligations (6 years, in accordance with § 257 para. 1 HGB, 10 years, in accordance with § 147 para. 1 AO). In the case of data that has been disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

Administration, financial accounting, office organisation, contact management
We process data within the framework of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The basis for processing is Art. 6 Par. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks which serve to maintain our business activities, perform our tasks and provide our services. The deletion of data in relation to contractual services and contractual communication corresponds to the information mentioned in these processing activities. In doing so, we disclose or transfer data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee agencies and payment service providers. Furthermore, we store information on suppliers, event organisers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date. This data, which is mainly company-related, is stored permanently.

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