SEO Tools — The best in comparison (2020)

SEO Tool Comparison

What is a SEO Tool?

SEO-Tools are programmes or SaaS services which help you with search engine optimization and perform in-depth analysis of your website. On the basis of the analysis and data obtained, you will get the ACTUAL status (status quo) of your website with possible improvement potentials to optimize your pages for a better ranking in search engines.

On this SEO Tools website I will show you the best free and commercial SEO tools with which you can analyze and successfully optimize your website. With the presented SEO-Tools you can efficiently identify improvement potentials and then implement them on your website for a sustainable positioning in the SERPs of search engines.

Why use SEO Tools?

Studies show that 90 percent of Internet users use search engines to find services, products or information. Of these, 80 percent only look at the first search results page and 70 percent only at the first three results among the advertisements. Therefore it is important that a website is found as high up as possible in the search results. With SEO / search engine optimization this can be achieved.

There is the so-called OnPage and OffPage optimization. The OnPage-optimization includes, among other things, the structure of the website, loading times, headlines, texts, images and relevant keywords, which in the best case correspond to the search terms of potential interested parties. Hardly anyone looking for an SEO agency will enter the term “bicycle shop” in Google to obtain the relevant information.

The OffPage optimization is mostly about the so-called link building and visibility. The more links to their own content the more relevant and better Google will evaluate these websites. Here, however, you should focus on high-quality backlinks instead of quantity and mass.

How much do SEO Tools cost?

SEO Tools do not have to be expensive. For smaller websites, tools like Ryte or Seobility extensive OnPage analyses are made free of charge. With the gained information and data you get a good overview of the current state of a website with all its problems and potentials.

For large websites with more than 100 subpages or even websites that have been on the Internet for many years and have many backlinks, free SEO Tools can reach their limits. Because these are mostly limited in functionality and provide only limited information, such as the number of maximum crawable websites or data on backlinks.

Free SEO Tools like Google Analytics, Google Search Console or Bing Webmaster Tools can help here and provide a variety of useful reports and functions. Every Webmaster should use these tools for their websites and projects.