SEO Tools – The best in comparison (2020)

All listed SEO tools were tested and evaluated manually by Elias Lange, the specialist for search engine optimization. (SEO Expert)

SEO Tools

Tutorial: Sorting and filtering the SEO tools

Top SEO-Tools

The table below contains many SEO tools, although some tools have similar functionalities or are SEO all-rounders. The best free SEO tools are found by searching for specific categories or keywords and then sorting the results by price or rating.

SEO Tool Comparison

NamePriceCategoryApplicationLevelRating
Ahrefs99$/month & Trial für 7$Allround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebExpert★★★★★
AdWords Keyword PlanerFreeKeywords, ResearchWebAdvanced★★★☆☆
Answer the Public$99/month & FreeQuestions, Keywords, ResearchWebBeginner★★★★★
Audisto150€/month & Free demoOnPageWebExpert★★★★☆
DeepCrawl12€/month & Free TrialOnPageWebExpert★★★★☆
Google AnalyticsFreeBacklinks, Usability, Research, StatisticsAndroid, iOS, WebAdvanced★★★★☆
Google Search ConsoleFreeOnPage, Backlinks, Research, StatisticsWebAdvanced★★★★☆
GoogleFreeKeyword, ResearchAndroid, iOS, WebBeginner★★★☆☆
Hotjar29€/monthUsability, Heatmap, StatisticsWebAdvanced★★★★☆
Hypersuggest12€/month & FreeKeyword, ResearchWebBeginner★★★★☆
Keyword Hero9€/month & FreeKeyword, StatisticsWebBeginner★★★★☆
Keyword Tool48$/month & FreeKeyword, ResearchWebBeginner★★★☆☆
KeywordMonitor14€/month & Free TrialKeyword, MonitoringWebAdvanced★★★☆☆
KeywordProFreeKeyword, ResearchWebBeginner★★☆☆☆
KWFinder45€/month & FreeBacklinks, Keyword, Monitoring, ResearchWebAdvanced★★★★★
Link Research Tools359€/month & Free TrialBacklinks, ResearchWebExpert★★★★★
Majestic47€/month & FreeBacklinks, ResearchWebExpert★★★★☆
MOZ99€/month & FreeAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebAdvanced★★★★☆
OneProSEO9€/month & FreeKeyword, Monitoring, Position, Ranking, SERP, Search EngineWebBeginner★★★★☆
cognitiveSEOFreeAlgorithm, Google, UpdatesWebBeginner★★★☆☆
AlgorooFreeAlgorithm, Google, UpdatesWebBeginner★★★☆☆
Rank Risk IndexFreeAlgorithm, Google, UpdatesWebBeginner★★★★☆
SEMrush SensorFreeAlgorithm, Google, UpdatesWebAdvanced★★★★★
AWR Google Algorithm ChangesFreeAlgorithm, Google, UpdatesWebBeginner★★★☆☆
AWR CTR studyFreeCTR, Google, Click RateWebBeginner★★★☆☆
OnpageDoc30€/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, Research, WDF*IDFWebAdvanced★★★★☆
SEOExpertler70€/monthAllround, Backlinks, Keywords, OnPage, ResearchWebAdvanced★★★☆☆
Page Speed InsightsFreeOptimization, Page SpeedWebBeginner★★★★☆
PageRangers40€/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, Research, WDF*IDFWebAdvanced★★★★☆
Pingdom13€/month & FreeOptimization, Monitoring, Page SpeedAndroid, iOS, WebBeginner★★★★☆
Matomo9€/month & FreeStatisticsWebAdvanced★★★☆☆
rankingCoach25€/month & Free TrialKeyword, Monitoring, OnPage, ResearchWebBeginner★★★☆☆
Ryte früher OnPage.org100€/month & FreeOnpage, WDF*IDFWebAdvanced★★★★☆
Screaming Frog SEO Spider£149/Jahr & FreeOnPageiOS, Linux, WindowsExpert★★★★★
Searchmetrics69€/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebAdvanced★★★★☆
semaGERFreeKeywords, ResearchWebBeginner★★☆☆☆
SEMrush100$/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebAdvanced★★★★☆
SEO DiverFreeAllround, Keywords, OnPage, ResearchWebBeginner★★★☆☆
seobility40€/month & FreeAllround, Backlinks, Keywords, Monitoring, OnPage, Research, WDF*IDFWebAdvanced★★★★☆
SEOCockpit30€/monthKeywords, ResearchWebBeginner★★★☆☆
SEOKicks10€/month & FreeBacklink, ResearchWebBeginner★★★☆☆
Seomator5€/monthOnPageWebBeginner★★★☆☆
SEORatio150€/monthOnPageWebAdvanced★★★☆☆
SEORCHFreeOnPageWebAdvanced★★★☆☆
ServerGuard248€/month & FreeOptimization, Monitoring, Page SpeedWebAdvanced★★★★☆
Sistrix100€/month & FreeAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebExpert★★★★★
SiteBulb30€/month & FreeOnPageiOS, WindowsAdvanced★★★★☆
SuggestitFreeKeywords, ResearchWebBeginner★★☆☆☆
TestMySiteFreeOptimization, Page SpeedWebBeginner★★★★☆
Testomato15$/month & Free TrialOnPage, MonitoringWebAdvanced★★★★☆
Ubersuggest by Neil PatelFreeKeywords, ResearchWebBeginner★★★★★
A/B Test SignificanceCalculatorFreeA/B, Calculator, Significance, TestWebBeginner★★★☆☆
WepPageTestFreeOptimization, Page SpeedWebAdvanced★★★★☆
WikipediaFreeBacklink, ResearchWebBeginner★★★☆☆
Wortschatz Uni LeipzigFreeKeywords, ResearchWebBeginner★★★☆☆
Xenu's Link SleuthFreeBroken Links, OnPageWindowsBeginner★★★☆☆
XOVI99€/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebAdvanced★★★★★
BrokenLinkCheckFreeBroken Links, OnPageWebBeginner★★★☆☆
DeadLinkChecker10$/month & FreeBroken Links, OnPageWebBeginner★★★☆☆
W3C Link CheckerFreeBroken Links, OnPageWebAdvanced★★★★★
GTmetrixFreeOptimization, Page SpeedWebAdvanced★★★★☆
Google TrendsFreeKeywords, Research, StatisticsWebBeginner★★★★☆
BeamusupFreeOnPageWindowsBeginner★★★☆☆
Varvy SEO toolFreeGoogle, Guideline, OnPageWebBeginner★★★☆☆
BrowseoFreeBot, Google, OnPageAndroid, WebBeginner★★★★☆
Pagesreport50€/month & FreeOnPageWebBeginner★★★☆☆
Seitwert7€/month & Free TrialBacklinks, Keywords, Monitoring, OnPageWebAdvanced★★★☆☆
Seolingo10€/month & FreeBacklinks, Keywords, OnPage, WDF*IDFWindowsAdvanced★★★☆☆
Siteliner FreeBroken, Content, Links, OnPageWebBeginner★★★★☆
Webceo99$/month & Free TrialAllround, Backlinks, Keywords, Monitoring, OnPage, ResearchWebAdvanced★★★★☆
Woorank50€/month & FreeAllround, Backlinks, Keywords, Monitoring, OnPage, Research, WDF*IDFWebBeginner★★★☆☆
Seopowersuite499€/month & FreeAllround, Backlinks, Keywords, OnPage, Research, WDF*IDFiOS, Linux, WindowsExpert★★★★★
Raventools109$/month & Free TrialBacklinks, Monitoring, OnPageWebBeginner★★★☆☆
Webbee15$/month & FreeOnPageiOS, WindowsAdvanced★★★☆☆
SERP Snippet GeneratorFreeDescription, Google, Meta, TitleWebBeginner★★★★☆
W3C Markup CheckerFreeCSS, HTML, OnPageWebAdvanced★★★☆☆
Uptimerobot6€/month & FreeMonitoring, Uptime, WebsiteWebBeginner★★★★☆
Leankoala79€/month & Free TrialMonitoring, Performance, Uptime, WebsiteWebExpert★★★★★
Statuscake20€/month & FreeMonitoring, Performance, Uptime, WebsiteWebAdvanced★★★★☆
Hallanalysis Generator FreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Schema GeneratorFreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Google Markup HelperFreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Google Schema TestingFreeCheck, JSON-LD, Schema, TestWebBeginner★★★★☆
Google Rich Media TestFreeMedia, Rich Snippet, Schema, TestWebBeginner★★★★☆
Robots.txt GeneratorFreeGenerator, Robots.txtWebBeginner★★★★☆
XML Sitemap Generator3$/month & FreeGenerator, Sitemap, XMLWebBeginner★★★★☆
XML Sitemap TestFreeSitemap, Test, XML, ValidatorWebBeginner★★★★☆
SSL Certificate TestFreeSSL, Test, CertificateWebBeginner★★★★☆
hreflang Generator FreeGenerator, hreflang, International Language, TagWebBeginner★★★★☆
Htaccess GeneratorFreeGenerator, Htaccess, Redirect, RewriteWebAdvanced★★★★☆
Google Mobile TestFreeMobile, Test, WebsiteWebBeginner★★★★☆
Responsive TestFreeResponsive, Test, WebsiteWebBeginner★★★☆☆
Bing WebmastertoolsFreeOnPage, Backlinks, Research, StatisticsWebAdvanced★★★★☆
Yandex MetricaFreeBacklinks, Usability, Heatmap, Research, StatisticsAndroid, iOS, WebAdvanced★★★★★
Similar Web199$/month & FreeAnalysis, Competition, ResearchWebBeginner★★★★☆
Mixpanel999$/Jahr & FreeA/B, Usability, StatisticsAndroid, iOS, WebAdvanced★★★★☆
WortligaFreeAnalysis, Keywords, TextWebBeginner★★★★☆
Textanalyse ToolFreeAnalysis, Keywords, TextWebBeginner★★★★☆
SchreiblaborFreeAnalysis, Keywords, TextWebBeginner★★★★☆
Seolyze40€/month & Free TrialAnalysis, Keywords, Monitoring, OnPage, Text, WDF*IDFWebAdvanced★★★☆☆
CopyscapeFreeContent, Duplicate, Plagiarism, SearchWebBeginner★★★★☆
Duden RechtschreibprüfungFreeSpelling, TextWebBeginner★★★★☆
Dynomapper49$/month & Free TrialArchitecture, Creation, Generator, Planning, Sitemap, VisualWebAdvanced★★★★☆
WriteMaps15$/month & FreeArchitecture, Creation, Generator, Planning, Sitemap, VisualWebBeginner★★★★☆
Xmind115€ & FreeArchitecture, Creation, Mindmap, Planning, VisualiOS, WindowsBeginner★★★★☆
GephiFreeAnalysis, Network, Link, Visual, PagesiOS, Linux, WindowsExpert★★★★☆
Karma Keyword ToolFreeKeyword, ResearchWebBeginner★★★☆☆
Amazon BestsellerFreeArticle, Product, ResearchWebBeginner★★★★☆
SERP Preview ToolFreeDescription, Google, Meta, TitleWebBeginner★★★★☆
BoardReaderFreeForum, Research, SearchWebBeginner★★★☆☆
Ranking SpyFreeKeyword, Position, Ranking, SERP, Search EngineWebBeginner★★★☆☆
WhatsMySERPFreeKeyword, Position, Ranking, SERP, Search EngineWebBeginner★★★★☆
Antranks19$/month & Free TrialKeyword, MonitoringWebBeginner★★★☆☆
SearchlatteFreeInternational, Keyword, Position, Ranking, SERP, Search EngineWebBeginner★★★★☆
I Search FromFreeInternational, Keyword, Local, Position, Ranking, SERP, Search EngineWebBeginner★★★★★
Website Penalty IndicatorFreeCheck, Domain, PenaltyWebBeginner★★★☆☆
Panguin ToolFreeCheck, Domain, PenaltyWebAdvanced★★★★★
Keword CombinerFreeKeyword, ResearchWebAdvanced★★★★☆
SEO Backlink ToolFreeBacklinks, ResearchWebAdvanced★★★★★
Monitorbacklinks24€/month & Free TrialBacklinks, Monitoring, ResearchWebAdvanced★★★★☆
SEOQuakeFreeOnPage, Backlinks, StatisticsBrowserBeginner★★★☆☆
MozBarFreeOnPage, Backlinks, StatisticsBrowserBeginner★★★☆☆
LighthouseFreeOnPage, Performance, Progressive Web App, PWABrowserAdvanced★★★★☆
SEO-DashboardFreeOnPage, Backlinks, StatisticsBrowserAdvanced★★★★☆
Link Redirect TraceFreeOnPage, Backlinks, StatisticsBrowserBeginner★★★☆☆
SeerobotsFreeMeta, Robots, Index, FollowBrowserBeginner★★★☆☆
User-Agent SwitcherFreeUser-Agent, SwitcherBrowserBeginner★★★☆☆
Fat RankFreeKeyword, Position, Ranking, SERP, Search EngineBrowserBeginner★★★☆☆
Check my LinksFreeBroken, Links, CheckerBrowserBeginner★★★☆☆
Yellow Lab ToolsFreeCheck, Code, Optimization, Page Speed, PerformanceWebAdvanced★★★★☆
Meta Tag AnalyzerFreeAnalyzer, Meta, TagsWebBeginner★★★★☆
GlooMapsFreeArchitecture, Creation, Generator, Planning, Sitemap, VisualWebBeginner★★★★☆
Yandex Sitemap ValidatorFreeSitemap, Test, XML, ValidatorWebBeginner★★★★☆
Website Privacy CheckFreeCookies, DSGVO, GDPR, Privacy, Tracking, ScannerWebAdvanced★★★★☆
GA CheckerFreeAdWords, Analytics, Checker, DoubleClick, Optimize, Google Tag Manager, WebBeginner★★★☆☆
Word2CleanHTMLFreeGenerator, HTML, Text, WordWebBeginner★★★★★
StartpageFreeAnonymous, Google, Search, SearchWebBeginner★★★★★
HTTP2 ProFreeALPN, HTTP/2, Server-pushWebBeginner★★★★★
KeyCDN HTTP2FreeALPN, HTTP/2, NPNWebBeginner★★★★★
Keyword ToolsFreeKeyword, Position, Ranking, SearchWebBeginner★★★★☆
BatchspeedFreeOptimization, Page SpeedWebBeginner★★★★★
Load Time TesterFreeOptimization, Page Speed, WorldWebBeginner★★★★☆
Uptrends Website Speed FreeOptimization, Page SpeedWebBeginner★★★★☆
Dotcom ToolsFreeOptimization, Page Speed, WorldWebBeginner★★★★☆
Wincher6€/monthKeyword, MonitoringWebBeginner★★★★★
Critical Path CSS GeneratorFreeCSS, Generator, Optimization, Style SheetsWebAdvanced★★★★☆
Speedcurve20$/month & Free TrialOnPage, Optimization, Page Speed, User Experience, UXWebExpert★★★★☆
Robots Analyzer by YandexFreeRobots.txt, Checker, AnalyzerWebAdvanced★★★★☆
Robots.txt CheckerFreeRobots.txt, Checker, AnalyzerWebBeginner★★★★★
Disavow GeneratorFreeBacklinks, Disavow, Generator, Google Search Console, GSCWebAdvanced★★★★★
Google DisavowFreeDisavow, Google, Search Console, GSCWebAdvanced★★★★★
Open Graph GeneratorFreeGenerator, OG, Open GraphWebAdvanced★★★★★
Facebook Open Graph GeneratorFreeFacebook, Generator, OG, Open GraphWebBeginner★★★★★
JitBit SSL CheckFreeContent, HTTP, HTTPS, Mixed, Secure, SSL, TestWebBeginner★★★★☆
Missing PadlockFreeContent, HTTP, HTTPS, Mixed, Secure, SSL, TestWebBeginner★★★★★
Hreflang Testing ToolFreeCheck, Hreflang, Language, ApracheWebBeginner★★★★★
SquooshFreePicture, Photo, JPG, Compression, Optimization, PNG, WebPWebBeginner★★★★★
ByteCheckFreeCheck, Speed, Time To First Byte, ttfbWebBeginner★★★★★
Server Header CheckerFreeHeader, Server, Test, WebsiteWebBeginner★★★★☆
Spider Test ToolFreeIndex, Search, Spider, TestWebBeginner★★★★☆
Mobi ReadyFreeMobile, Test, WebsiteWebAdvanced★★★★☆
Webcode GeneratorFreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Jamesdflynn GeneratorFreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Technicalseo Generator (JSON-LD)FreeGenerator, JSON-LD, SchemaWebBeginner★★★★☆
Social Media OptimizerFreeCheck, Google Rich Snippets, Markup, Open Graph Protocol, Schema, Twitter CardsWebAdvanced★★★★★
SerpsimFreeDescription, Google, Meta, TitleWebBeginner★★★★★
FlangFreeCheck, Hreflang, LanguageWebBeginner★★★★☆
Expert SSLFreeSSL, Test, CertificateWebBeginner★★★★★
Site Audit by Neil PatelFreeAudit, Check, OnPageWebBeginner★★★★★
FAQ Rich Snippet / Strukturierte Daten GeneratorFreeFAQ, Generator, JSON-LD, Markup, Rich Snippet, SchemaWebBeginner★★★★★
TechnicalSEO Markup GeneratorFreeGenerator, JSON-LD, Markup, Rich Snippet, SchemaWebBeginner★★★★★
HTTP StatusFree301, 404, 500, Check, HTTP, Statuscode, RedirectionWebBeginner★★★★★
Also AskedFreeQuestions, Keywords, ResearchWebBeginner★★★★☆
Search Analytics for SheetsFreeBackup, Excel, Export, Google, Search Console, SheetsWebAdvanced★★★★★
Exploding TopicsFreeContent, Discover, Topics, TrendsWebBeginner★★★★☆

You can’t find a tool in the table or have a suggestion for correction? Then please write me an e-mail or contact me on FB or Twitter.

Note: The star rating is a subjective review of the programs and software, which I (Elias Lange) have made to the best of my knowledge and belief. Nevertheless, everyone should form their own opinion and try out the SEO tools for free.

Testimonials

What is a SEO Tool?

SEO-Tools are programmes or SaaS services which help you with search engine optimization and perform in-depth analysis of your website. On the basis of the analysis and data obtained, you will get the ACTUAL status (status quo) of your website with possible improvement potentials to optimize your pages for a better ranking in search engines.

On this SEO Tools website I will show you the best free and commercial SEO tools with which you can analyze and successfully optimize your website. With the presented SEO-Tools you can efficiently identify improvement potentials and then implement them on your website for a sustainable positioning in the SERPs of search engines.

Why use SEO Tools?

Studies show that 90 percent of Internet users use search engines to find services, products or information. Of these, 80 percent only look at the first search results page and 70 percent only at the first three results among the advertisements. Therefore it is important that a website is found as high up as possible in the search results. With SEO / search engine optimization this can be achieved.

There is the so-called OnPage and OffPage optimization. The OnPage-optimization includes, among other things, the structure of the website, loading times, headlines, texts, images and relevant keywords, which in the best case correspond to the search terms of potential interested parties. Hardly anyone looking for an SEO agency will enter the term “bicycle shop” in Google to obtain the relevant information.

The OffPage optimization is mostly about the so-called link building and visibility. The more links to their own content the more relevant and better Google will evaluate these websites. Here, however, you should focus on high-quality backlinks instead of quantity and mass.

How much do SEO Tools cost?

SEO Tools do not have to be expensive. For smaller websites, tools like Ryte or Seobility extensive OnPage analyses are made free of charge. With the gained information and data you get a good overview of the current state of a website with all its problems and potentials.

For large websites with more than 100 subpages or even websites that have been on the Internet for many years and have many backlinks, free SEO Tools can reach their limits. Because these are mostly limited in functionality and provide only limited information, such as the number of maximum crawable websites or data on backlinks.

Free SEO Tools like Google Analytics, Google Search Console or Bing Webmaster Tools can help here and provide a variety of useful reports and functions. Every Webmaster should use these tools for their websites and projects.

More visibility and a better ranking for your website? Get your first consultation for free!



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